Privacy Policy

Last updated: July 2026

This Privacy Policy describes how yesterium.com (the “Site” or “we”) collects, uses, and shares your personal information when you visit or interact with our blog. We are committed to protecting your privacy and complying with applicable data protection laws, including the GDPR and relevant US state privacy regulations.

yesterium.com is a news blog. We do not operate an online store, process payments, or require account creation for purchases. This policy covers all areas where your data may be involved: contact forms, comments, cookies, analytics, and third-party advertising.

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1. Who We Are

Publication: yesterium.com
Contact Email: [email protected]
Postal Address: 3837 Main St, Fort Collins, Colorado 86672, United States

If you have any questions about this policy or your data, please reach out via email or postal mail. We respond to all legitimate inquiries within 30 days.

2. Information We Collect

2.1 Information You Provide Voluntarily

• Contact forms: When you send us a message through our contact form, we collect your name, email address, and any message content you provide. This data is used solely to respond to your inquiry and is not used for marketing.
• Comments: When you leave a comment on an article, we collect your name (or pseudonym), email address, and the comment text. Your email is stored but never publicly displayed. We may use your email to notify you of replies if you opt in.

2.2 Information Collected Automatically

• Log data: Our servers automatically record information such as your IP address, browser type, operating system, referring URLs, and pages visited. This data helps us diagnose technical issues and improve the site.
• Cookies and similar technologies: We use cookies, web beacons, and device identifiers to enhance your experience, analyze traffic, and serve advertisements. For details, see Section 4 (Cookies) and Section 6 (Advertising).

3. Contact Forms & Comments – How We Use Your Data

We treat information from contact forms and comments as private correspondence. We do not sell, rent, or share this data with third parties except as required by law or to protect our rights. Specifically:

• Contact form submissions are stored securely and retained for up to 12 months after the last communication, after which they are deleted.
• Comments remain visible on the site indefinitely unless you request removal. Your email address is stored in our database but is never shared publicly or with third parties. You can request deletion of your comment and associated data at any time by emailing [email protected].
• We do not use contact form or comment data for automated decision-making or profiling.

4. Cookies – What They Are & How We Use Them

Cookies are small text files placed on your device to help websites function properly and provide information to site owners. We use the following categories of cookies on yesterium.com:

• Essential cookies: Necessary for the site to function (e.g., remembering your cookie consent preferences). These do not require your prior consent.
• Analytics cookies: We use Google Analytics (or similar services) to understand how visitors interact with our blog. These cookies collect anonymized data about page visits, time on site, and referral sources. We use this data to improve content quality.
• Advertising cookies: Third-party ad networks (see Section 6) place cookies on your device to deliver relevant ads, limit ad frequency, and measure ad performance. These cookies may track your browsing across different websites.

You can manage or disable cookies through your browser settings. Note that blocking essential cookies may affect site functionality. For more control over advertising cookies, see Section 6 below.

5. Analytics

We use Google Analytics to collect aggregated, non-personal data about site usage. Google Analytics uses cookies to generate reports on website traffic and user behavior. We have enabled IP anonymization to mask your IP address before any data is stored. Google may transfer this data to servers in the United States. You can learn more about Google’s data practices at https://policies.google.com/privacy and opt out using the Google Analytics Opt-out Browser Add-on.

6. Third-Party Advertising & Personalized Ads

We may display advertisements on yesterium.com through third-party ad networks, including but not limited to Google AdSense. These ad networks use cookies, web beacons, and device identifiers to:

• Show ads that are relevant to your interests (personalized ads).
• Limit the number of times you see the same ad.
• Measure the effectiveness of ad campaigns.
• Report aggregated ad impressions and interactions.

How ads use cookies/device identifiers: When you visit our site, ad partners may place a unique cookie or use your device’s advertising ID to build a profile of your interests based on your browsing history across different sites. This allows them to serve ads tailored to you. If you do not want personalized ads, you can opt out through the following resources:

• Google Ads Settings: https://adssettings.google.com
• AboutAds.info / YourAdChoices: https://optout.aboutads.info (Digital Advertising Alliance)
• Network Advertising Initiative (NAI): https://optout.networkadvertising.org

Even if you opt out of personalized ads, you may still see non-personalized ads based on contextual information (e.g., the content of the page you are viewing). Opting out does not block ads entirely.

Important: We do not control the cookies or data collection practices of third-party ad networks. We encourage you to review their privacy policies directly. A list of our current ad partners is available upon request by emailing [email protected].

7. Data Sharing & Disclosure

We do not sell your personal information to third parties. We may share data in the following limited circumstances:

• Service providers: We engage trusted third parties (e.g., hosting provider, analytics platform, email service) who process data on our behalf under strict contractual agreements. They are prohibited from using your data for any other purpose.
• Legal compliance: We may disclose information if required by law, court order, or governmental regulation, or to protect the rights, property, or safety of yesterium.com, our users, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you via a prominent notice on the site.

8. Your Rights (GDPR & Other Privacy Laws)

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: Request a copy of the data we hold about you.
• Right to rectification: Correct inaccurate or incomplete data.
• Right to erasure: Request deletion of your data, subject to legal retention obligations.
• Right to restrict processing: Limit how we use your data in certain circumstances.
• Right to data portability: Receive your data in a structured, commonly used format.
• Right to object: Object to processing based on legitimate interests, including analytics and advertising.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected] or write to 3837 Main St, Fort Collins, Colorado 86672. We will respond within one month. If you are in the European Economic Area, you also have the right to lodge a complaint with your local data protection authority.

9. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy. Specifically:

• Contact form inquiries: 12 months after last correspondence.
• Comments: retained indefinitely unless deletion is requested.
• Analytics data: anonymized after 26 months.
• Advertising cookies: managed by third parties per their own retention policies.

10. Children’s Privacy

yesterium.com is not directed at children under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will delete it immediately. If you believe a child has submitted data, please contact us.

11. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. The “Last updated: July 2026” date at the top of this page